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Tag: aol
The Wall Street Journal: AOL to buy Millennial Media
2015-09-03 16:16:52| IT Services - Topix.net
AOL, recently acquired by Verizon Communications Inc., has agreed to buy Millennial Media Inc. for about $250 million, a move to grow its app monetization services. Millennial Media, founded in 2006, offers advertising and monetization services for mobile and Web-based products.
Tags: media
buy
street
journal
Microsoft inks display ad deals with AOL, AppNexus
2015-06-30 09:13:00| Telecompaper Headlines
(Telecompaper) Microsoft has announced expanded partnerships with AOL and AppNexus. Bing will now power search and search advertising across the AOL portfolio of sites. The contract will run for ten years. Bing currently has a 20 percent organic market share in the US. AOL will also sell all display formats including mobile and video- for the Microsoft portfolio across nine markets, namely Brazil, Canada, France, Germany, Italy, Japan, Spain, the UK and the US. Microsoft and AOL say they want to create a powerhouse media offering with differentiated assets. Microsoft advertising customers will keep a consistent experience as the company transitions its sales and trade marketing employees in the nine markets to AOL, subject to compliance with local law and employee consultation obligations. Meanwhile, AppNexus will become Microsoft's exclusive programmatic technology and sales partner in ten markets, including Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland. Business in these markets will transfer over the coming months, subject to compliance with local law. Microsoft said the partnership expansion will give advertisers programmatic access to more supply of premium, brand-safe Microsoft inventory, while simplifying the buying process.
Tags: display
deals
microsoft
aol
As It Closes AOL Deal, Verizon Teases New Video Service
2015-06-24 17:53:51| IT Services - Topix.net
The country's largest wireless provider teased a few details of its upcoming offerings Tuesday while announcing it had completed its $4.4 billion purchase of AOL Inc. The deal is designed to help Verizon Communications Inc. expand in mobile video and advertising as more hours are spent watching video, reading and shopping on phones and tablets. "We see the world shifting very quickly to mobile and we believe that mobile will represent 80 percent of consumers' media consumption in the coming years.
Verizon completes $4.4bn AOL takeover
2015-06-24 02:00:00| Total Telecom industry news
U.S. telco takes control of AOL, including its advertising technology and content platforms.
Tags: aol
verizon
completes
takeover
As it closes AOL deal, Verizon teases new video service
2015-06-23 21:24:32| Telecom - Topix.net
The country's largest wireless provider teased a few details of its upcoming offerings Tuesday while announcing it had completed its $4.4 billion purchase of AOL Inc. The deal is designed to help Verizon Communications Inc. expand in mobile video and advertising as more hours are spent watching video, reading and shopping on phones and tablets. Verizon's mobile video service will work on competitors' networks as well as on Wi-Fi and will include ad-supported data, says Verizon executive vice president Marni Walden.
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