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Google, Facebook Have New Rival as Verizon Acquires AOL
2015-05-14 13:14:29| IT Services - Topix.net
But now as Verizon plans to absorb AOL In an analyst note written after the Verizon announced its planned acquisition, MacQuarie Capital's Kevin Smithen wrote that Google and Verizon are on collision course "as Google tests the waters on wireless thru an MVNO with Sprint and VZ tries to create a business model in mobile video delivery." In its filing with the Securities and Exchange Commission, the company highlighted the value of AOL's ad tech network for its Internet of Things strategy.
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Verizon's top goal with AOL: mobile video advertising
2015-05-14 01:06:49| Telecom - Topix.net
Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads. AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.
Tags: top
video
mobile
advertising
Verizon barges into online video, buying AOL for $4.4B
2015-05-13 12:10:44| IT Services - Topix.net
President Barack Obama has decided to build his presidential library on the South Side of Chicago, where his political career began. President Barack Obama has decided to build his presidential library on the South Side of Chicago, where his political career began.
Verizon's top goal with AOL: mobile video advertising
2015-05-13 07:54:02| IT Services - Topix.net
Verizon Communications has made clear what it hopes to gain with the $4.4 billion purchase of AOL: a better way to sell mobile video ads. AOL, ridiculed for its continuing dial-up Internet business, has in the last few years assembled a set of cutting-edge online video technology tools to buy and sell ads automatically in real-time, measure audience metrics and specifically target users based on their preferences.
Tags: top
video
mobile
advertising
AOL Chief may see $277m payoff from Verizon sale
2015-05-13 00:06:18| Telecom - Topix.net
AOL CEO and Greenwich resident Tim Armstrong addresses members of the Junior League of Greenwich alongside Huffington Post founder Arianna Huffington, in January 2013 in Greenwich, Conn. Photo: Bob Luckey With a planned $4.4 billion sale of his AOL to Verizon Communications, CEO Tim Armstrong is in line for a $41 million windfall, with the Greenwich resident's total AOL holdings valued at about $277 million under the offer.
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