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Tag: experiential
Why consumers are demanding more experiential marketing activations - Consumer Trends
2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com
Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.
Tags: marketing
consumer
trends
consumers
Data-capturing helping Diageo pinpoint experiential marketing success
2018-09-19 16:17:00| Daily beverage news and comment - from just-drinks.com
Diageo has introduced data-capture technology to gauge the success of its experiential marketing campaigns in Europe.
Tags: marketing
success
helping
pinpoint
19/09/2018 - The International SIG AGM followed by The Experiential Workplace
2018-07-23 18:19:24| BIFM Events
Tags: the
international
sig
workplace
'Experiential' marketing on rise
2014-08-11 00:32:38| Beverages - Topix.net
Throwing beach parties and creating viral music videos sounds like a lot of fun, but it's also been good business for Megan Clark.
Tags: marketing
rise
experiential
Campo Viejo brings Spanish culture to London's South Bank in experiential first
2013-05-14 13:52:38| Beverages - Topix.net
Campo Viejo, the Pernod Ricard premium Spanish wine brand, drew 160,000 consumers to its inaugural 'Streets of Spain' festival which aimed to showcase the best of the country's food and culture.
Tags: south
culture
bank
spanish
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