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US: MillerCoors adopts nutrition labelling scheme with Miller64

2014-02-21 17:47:00| Daily beverage news and comment - from just-drinks.com

MillerCoors is increasing the amount of nutritional information it includes on its Miller64 brand in the US as part of new voluntary recommendations.

Tags: nutrition scheme labelling adopts

The just-drinks Interview - MillerCoors sales president Ed McBrien - part II

2014-02-20 07:21:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, we published the first part of an interview with MillerCoors' sales president, Ed McBrien, where he explained the thinking behind's the JV's biggest launch to date, Miller Fortune. Here in part two, McBrien talks to deputy editor James Wilmore about the familiar territory of light beer in the US and plans for a major new cider launch.

Tags: part ii sales president

The just-drinks Interview - MillerCoors sales president Ed McBrien

2014-02-18 07:05:00| Daily beverage news and comment - from just-drinks.com

Last week, MillerCoors unveiled the biggest brand launch in its five-and-a-half year history: Miller Fortune, a beer designed to take on the spirits market. But, how will this strategy play out, and what else does the brewing JV have in store to rescue its flagging volumes? Here, in the first part of an exclusive two-part interview just-drinks deputy editor James Wilmore tackles the US firm's sales president, Ed McBrien.

Tags: sales president interview sales interview