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Tag: coolmax
Orient Befit inks Coolmax licensing deal
2017-06-20 12:45:00| Daily apparel & textile news and comment - from just-style.com
Chinese sock manufacturer Zhejiang Orient Befit Socks Corporation (Orient Befit) has inked a licensing deal with US-based fibre producer Invista to use the Coolmax trademark for manufacturing, marketing, advertising, promotion, sale and distribution through online global channels, and offline channels in China.
Tags: deal
licensing
orient
inks
Sock maker Orient Befit inks Coolmax licensing deal
2017-06-20 12:45:00| Daily apparel & textile news and comment - from just-style.com
Chinese sock manufacturer Zhejiang Orient Befit Socks Corporation (Orient Befit) has inked a licensing deal with US-based fibre producer Invista to use the Coolmax trademark for manufacturing, marketing, advertising, promotion, sale and distribution through online global channels, and offline channels in China.
Tags: deal
licensing
maker
orient
Invista unveils Coolmax EcoMade technology for denim
2016-10-18 12:37:00| Daily apparel & textile news and comment - from just-style.com
US fibre producer Invista is continuing to drive innovation in denim with new technologies under its Coolmax brand that offer sustainability and cooling comfort to jeans wearers.
Tags: technology
denim
unveils
coolmax
Invista repositions Coolmax and Thermolite brands
2015-12-15 13:31:00| Daily apparel & textile news and comment - from just-style.com
US fibre maker Invista is gearing up to reposition its Coolmax and Thermolite brands next year, including the launch of a new technology that warms up through exposure to sunlight.
Tags: brands
coolmax
invista
repositions
US: Invista launches Coolmax Air fibre technology
2013-08-01 14:17:00| Daily apparel & textile news and comment - from just-style.com
Lycra fibre and Coolmax fabric brand owner Invista has launched Coolmax Air fibre technology, designed to provide improved moisture-management and breathability for apparel.
Tags: technology
air
launches
fibre