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Orient Befit inks Coolmax licensing deal

2017-06-20 12:45:00| Daily apparel & textile news and comment - from just-style.com

Chinese sock manufacturer Zhejiang Orient Befit Socks Corporation (Orient Befit) has inked a licensing deal with US-based fibre producer Invista to use the Coolmax trademark for manufacturing, marketing, advertising, promotion, sale and distribution through online global channels, and offline channels in China.

Tags: deal licensing orient inks

 

Sock maker Orient Befit inks Coolmax licensing deal

2017-06-20 12:45:00| Daily apparel & textile news and comment - from just-style.com

Chinese sock manufacturer Zhejiang Orient Befit Socks Corporation (Orient Befit) has inked a licensing deal with US-based fibre producer Invista to use the Coolmax trademark for manufacturing, marketing, advertising, promotion, sale and distribution through online global channels, and offline channels in China.

Tags: deal licensing maker orient

 
 

Invista unveils Coolmax EcoMade technology for denim

2016-10-18 12:37:00| Daily apparel & textile news and comment - from just-style.com

US fibre producer Invista is continuing to drive innovation in denim with new technologies under its Coolmax brand that offer sustainability and cooling comfort to jeans wearers.

Tags: technology denim unveils coolmax

 

Invista repositions Coolmax and Thermolite brands

2015-12-15 13:31:00| Daily apparel & textile news and comment - from just-style.com

US fibre maker Invista is gearing up to reposition its Coolmax and Thermolite brands next year, including the launch of a new technology that warms up through exposure to sunlight.

Tags: brands coolmax invista repositions

 

US: Invista launches Coolmax Air fibre technology

2013-08-01 14:17:00| Daily apparel & textile news and comment - from just-style.com

Lycra fibre and Coolmax fabric brand owner Invista has launched Coolmax Air fibre technology, designed to provide improved moisture-management and breathability for apparel.

Tags: technology air launches fibre

 

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