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Orient Befit inks Coolmax licensing deal

2017-06-20 12:45:00| Daily apparel & textile news and comment - from just-style.com

Chinese sock manufacturer Zhejiang Orient Befit Socks Corporation (Orient Befit) has inked a licensing deal with US-based fibre producer Invista to use the Coolmax trademark for manufacturing, marketing, advertising, promotion, sale and distribution through online global channels, and offline channels in China.

Tags: deal licensing orient inks

Category:Consumer Goods and Services

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