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Hard seltzer movement is here to stay - GlobalData comment

2020-03-19 12:39:00| Daily beverage news and comment - from just-drinks.com

Now that more beverage brand owners are tapping into hard seltzers, it is likely that this market will grow outside of North America and to similarly health-centric regions such as Europe and the Asia Pacific region, according to GlobalData.

Tags: comment hard stay movement

 

How UK food & drink SMEs can survive the coronavirus - comment

2020-03-17 11:39:00| Daily beverage news and comment - from just-drinks.com

Food & drink entrepreneur John Stapleton, who created and sold brands New Covent Garden Soup Co and Little Dish, believes there are a number of steps SMEs can take to help them survive coronavirus.

Tags: the comment food drink

 
 

PepsiCo's Rockstar buy takes energy drinks fight global - comment

2020-03-12 15:41:00| Daily beverage news and comment - from just-drinks.com

The Wall Street Journal got early wind yesterday of PepsiCo's swoop for Rockstar Energy Beverages, publishing an unconfirmed report on the deal hours before PepsiCo released an official statement. In hindsight, however, the signs that the soft drinks and snacks producer was set for a major play in the energy category were all there.

Tags: buy comment global takes

 

Why pickle vinegar is poised to spice up the sports drinks category - comment

2020-03-11 13:21:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, US-based premium pickle brand Grillo's Pickles unveiled plans to launch a line of cold-pressed pickle vinegar health and sports beverages.

Tags: comment sports category drinks

 

Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

2020-03-10 14:35:00| Daily beverage news and comment - from just-drinks.com

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

Tags: price comment consumer wine

 

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