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Tag: reputation
Larry Robbins Lives Up to Reputation for Investing in Healthcare Sector
2014-12-01 23:28:19| Industrial Machines - Topix.net
During the campaigns in the recently concluded midterm elections, incumbent Democrats were reluctant to speak of Obamacare, almost as hesitant as they were to be seen with the president, on the campaign trail. But hedge fund manager Larry Robbins , founder and CEO of Glenview Capital Management, is "the rare Wall Streeter who likes the Affordable Care Act," observed Erin Arvedlund in Barron's last year.
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Your Reputation Rides On Your Calves
2014-09-25 19:52:00| Beef
Good vaccination and preconditioning program are essential in today's market. Protect your ranch's reputation by good preconditioning and herd health planning. read more
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Toronto's unique anti-littering ads pulled over brand reputation concerns
2014-09-03 16:36:00| Solid Waste & Recycling magazine Headlines
Just as Torontos newest anti-littering ad campaign was catching on, threats of copyright violations crushed it like a cigarette under foot.
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brand
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concerns
How to Earn a Great Reputation
2014-08-04 17:40:04| AutomotiveDigest.com - Automotive Industry News
We are pleased to publish the third installment of fleet marketing guru Ed Pierces monthly marketing column A Call to Action (For Fleet Providers). This months column is entitled Earning a Great Reputation Through Promotion and Education. If you market products to fleet buyers, Ed can help you reach those buyers with the right message. Just before leaving town last week, our dysfunctional Congress managed to cobble together a stop-gap Highway Bill, which will keep the Highway Trust Fund solvent only until next spring. But some hard decisions will have to be made then and fleets are very much affected, no matter how the problem is addressed and finally resolved. NAFA is monitoring the situation and will continue to make the position of fleet professionals known to legislators. Be sure and keep NAFA apprised of your own position on this thorny issue. Janice Sutton Executive Editor The Article How to Earn a Great Reputation appeared first on Automotive Digest.
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A Call to Action (For Fleet Providers): Earning a Great Reputation Through Promotion and Education
2014-08-03 18:59:02| AutomotiveDigest.com - Automotive Industry News
Before leaving last months topic of earned media (marketing communications your company pays to deliver in media that reach your prospects and customers), here are a few considerations that I promised to address in greater detail: First, lets talk about form and style of promotional messages by specific media tactics beyond advertising, which I spoke about last month. Ed Pierce, Its The Arts Marketing As I did last month, I am borrowing concepts from some of our industry's best salespeople, but establishing an effective relationship with a prospect or customer -- especially in a B2B market -- is adaptive. A great salesperson can shift easily from one type of sales approach to another based on the environment (exhibit floor, customers office, home office visit) and on-the-spot customer feedback. Likewise, effective marketing communications must adapt to the situation. Last month, I noted that an effective ad provides a snapshot of product value in terms that are important to the fleet manager. But an ad can only promise value, it cannot provide enough substantiation to close a sale (again, in B2B markets). Direct marketing and trade shows also constrain the message. Answer the Questions that Fleet Managers Want to Know READ MORE The Article A Call to Action (For Fleet Providers): Earning a Great Reputation Through Promotion and Education appeared first on Automotive Digest.
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