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Tag: reputation
Apple 'losing inspiring reputation'
2013-03-20 11:52:16| BBC News | Business | UK Edition
Technology giant Apple is perceived as less "inspiring" than it was three years ago, a brand survey suggests.
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Tom Wood Toyota Scion Brings Reputation to Life Online with Reviews
2013-03-13 23:54:44| AutomotiveDigest.com - Automotive Industry News
Its not often a retailer can claim more than 50 years in business, but at the Tom Wood family of dealerships, a focus on three core values honor, integrity and loyalty has made them valuable members of the communities in which they operate since the first Tom Wood dealership, Hedges Pontiac, was founded in Indianapolis in 1967. The dealer group has since expanded to 17 franchises throughout Indiana, Kentucky and Minnesota, each with a strong reputation built on providing excellent customer service and investing in their local communities. With this sound foundation in place, Brian Hefner, General Manager of Tom Wood Toyota, and Diana Weaver, E-Commerce Director, saw an opportunity to bring the stores reputation to life online. The pair incorporated processes to encourage customers to share their experiences through online reviews and empowered their staff to create vocal advocates of the dealership. Brian Hefner, general manager of Tom Wood Toyota, describes the increase in sales after applying Cars.com assistance to bring the stores reputation of providing excellent service to life through customer reviews. [Read more]The Article Tom Wood Toyota Scion Brings Reputation to Life Online with Reviews appeared first on Automotive Digest.
6 Tips To Create Customer Loyalty and Maintain Your Online Reputation
2013-03-10 02:30:10| AutomotiveDigest.com - Automotive Industry News
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent finger pointed at your dealership in [...]The Article 6 Tips To Create Customer Loyalty and Maintain Your Online Reputation appeared first on Automotive Digest.
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The Deadliest Threat to Your Online Reputation
2013-03-06 17:42:57| AutomotiveDigest.com - Automotive Industry News
Generating a stellar online reputation takes leadership, commitment, focus and a foundation thats built on treating the customer like a rockstar. Treating your online customer as the enemy will kill any chances you have of building good will and ensuring positive reviews. If your staff carries out this adversarial stance, you dig yourself deeper into the hole. There are strategies and specific tactics to take with these online ratings platforms. Most of your process is already in place and some training may be all you need to get going. Its a matter of simply enhancing your CSI procedures to include online ratings management. Get the pointers from Kathi Kruse, founder of Kruse Control, Inc.The Article The Deadliest Threat to Your Online Reputation appeared first on Automotive Digest.
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Top Three Strategies for Managing Your Online Reputation
2013-02-24 19:34:41| AutomotiveDigest.com - Automotive Industry News
We all know that an unsatisfied customer is more likely to share their experiences than a happy customer. As the saying goes, "a happy customer tells a friend, while the unhappy customer tells the world." The groundbreaking Automotive Dealership Social Media and Online Reputation Study (October 2012) highlights the importance of social networks and review sites in the car buying process. With review sites impacting online traffic more than ever before, dealers should have a solid plan to manage their online reputation. Based on working with thousands of dealers nationwide, weve found these to be the top three strategies that every dealership should consider implementing: 1. Know the top sites and have a specific plan to manage them. The study revealed that the top four review sites used to determine dealership selection were Cars.com, Edmunds, Yelp and Google+ Local. While these sites may seem obvious to most dealers, many dealers do not fully claim or enhance their listings on the top sites. Dealers not paying attention to these sites lose the opportunity to market their dealership through responses and the chance to save a potentially unhappy customer. Keep reading for the tips from Alexi Venneri, CMO, and COO-social media of Digital Air Strike.The Article Top Three Strategies for Managing Your Online Reputation appeared first on Automotive Digest.
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