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Google Challenging Agency Ad Process: Sez Create Your Own Brand Videos for YouTube [Quicker, Cheaper, & Speedier Production & Feedback]

2017-01-04 22:12:11| AutomotiveDigest.com - Automotive Industry News

SITUATION YouTube Labs is now linking brands with YouTube Creators. How: By Creating a platform for a series of videos for each brand Disrupts of traditional advertising model & bypasses broadcast, cable TV Delivers FB & YouTube directly to customer on the video publishing platforms. YouTube video bloggers growing part of marketing content creation for brands. SIGNIFICANCE Implications for Ad Agencies, video production houses, publishers, buyers of ads.as well as Automotive companies. Moves Google into a sort of talent brokerage. Called "Agile Method" by SW developers to achieve better, faster, cheaper ads. Emphasis on speed to stream, with agency work going straight to production. Scripts approved, guided by insights & market knowledge from YouTube creators. Optimized video then put online to listen to conversations & feedback from consumers. See AD Age article in its entirety Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? _______________________________________________________________________

Tags: feedback create process google

Mobile and Youtube boost Google parent Alphabet profits

2016-10-28 00:14:27| BBC News | Business | UK Edition

Google parent Alphabet has reported a 20.2 % rise in quarterly revenue, helped by sales of advertising on mobile devices and YouTube.

Tags: google mobile parent youtube

YouTube app debuts on DISH's Hopper 3 DVR

2016-10-21 16:00:47| Digital TV News

The YouTube app has is now available on DISH's Hopper 3 DVR. DISH customers can now access their favorite TV shows and the Internet's most popular videos without changing inputs or devices.

Tags: youtube app dvr hopper