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C&C Group leaves "traditional" ads behind with new Tennent's push

2016-04-22 14:08:01| Daily beverage news and comment - from just-drinks.com

C&C Group has said it is continuing "to move away from traditional advertising" as it launches a second series of the adult-themed online clips for Tennent's Lager.

Tags: group traditional ads leaves

What happened to the Beef Checkoff ads?

2016-04-17 20:08:00| Beef

Cattlemen's Beef Board Why dont you see those funny, creative beef ads on television anymore? Because the consumer has changed, and the beef industry has changed to keep pace. read more

Tags: ads happened beef checkoff

Scotts sees 95pc jump in high-value users via programmatic mobile ads

2016-04-16 03:39:47| Chemicals - Topix.net

Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to The executive explained that the app install push was supported through thousands of smaller campaigns targeted to various groups, and surprised Scotts Lawn when consumers outside of its goal demographic showed much more positive results.

Tags: users mobile jump ads