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Heritage and heft won't win hard seltzer's summer showdown - comment

2020-02-26 17:28:00| Daily beverage news and comment - from just-drinks.com

Earlier this month, Molson Coors Beverage Co management showed remarkable verbal dexterity when dodging questions on whether the US market will see a Coors or Miller seltzer. Today we discovered the reason for the evasion - they were sitting on the upcoming launch of Coors Seltzer in July.

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Sierra Nevada Brewing enters hard kombucha with new fermentation venture

2020-02-24 14:45:00| Daily beverage news and comment - from just-drinks.com

Sierra Nevada Brewing has launched a hard kombucha in the US as the first release from a new fermentation unit.

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Hard seltzer a tougher sell in Australia warns Coca-Cola Amatil

2020-02-24 13:55:00| Daily beverage news and comment - from just-drinks.com

Coca-Cola Amatil, the Australian distributor for Beam Suntory, has said it would rather expand its existing portfolio than branch out into the unknown with hard seltzer in the country.

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The Boston Beer Co ready to fight hard seltzer "elephants in bathtub"

2020-02-20 15:31:00| Daily beverage news and comment - from just-drinks.com

The Boston Beer Co is confident its Truly hard seltzer brand can withstand the coming onslaught of mainstream beer brands into the category.

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Pompette's shareable hard seltzer range - Product Launch

2020-02-18 12:01:00| Daily beverage news and comment - from just-drinks.com

Hard seltzer company Pompette has rolled out a range of drinks in sharing-sized bottles. The hard seltzer line up includes Cucumber Lime, Rosé Hibiscus, Lemon Mint and Clementine Berry. The drinks weigh in at 50 calories and 2g of sugar or less per 8oz serving.

Tags: product range hard launch

 

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