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How white spirits is trying to ride the hard seltzer craze - comment

2020-06-23 19:49:00| Daily beverage news and comment - from just-drinks.com

While brewers have been racing to enter hard seltzer, spirits brand owners have been slower to jump in, with some preferring to push their existing offerings' seltzer-related cues. Category commentator Richard Woodard considers how successful they've been, so far.

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Aldi unveils UK hard seltzer Nordic Wolf

2020-06-11 13:20:00| Daily beverage news and comment - from just-drinks.com

Aldi is to launch its own hard seltzer in the UK called Nordic Wolf.

Tags: hard wolf nordic unveils

 
 

Blake's Hard Cider's Lite Cider flavours - Product Launch

2020-06-10 14:28:00| Daily beverage news and comment - from just-drinks.com

US cider company Blake's Hard Cider (BHC) has added three flavours to its namesake lower-calorie alcoholic cider range.

Tags: product hard launch lite

 

Why White Claw has the hard seltzer edge in COVID-19 climate and beyond - analysis - FREE TO ACCESS

2020-06-08 19:51:00| Daily beverage news and comment - from just-drinks.com

Last week, Mark Anthony Brands' White Claw arrived in the UK. The US hard seltzer market leader also has plans to expand into other markets, including Australia, later this year. In the last decade, the alcoholic beverage industry has seen bold new flavours, such as Strongbow Dark Fruit enter the market, introducing new favourites for young British consumers who want a drink to enjoy outdoors or out on the town. Hard seltzers have had a similar appeal to consumers in the US in recent years.

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Molson Coors Beverage Co to handle Bodega Bay hard seltzer in UK

2020-06-04 18:16:17| Daily beverage news and comment - from just-drinks.com

Molson Coors Beverage Co is to distribute UK hard seltzer brand Bodega Bay.

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