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Sports in hard seltzer sights as Anheuser-Busch InBev sponsors Big 12 Conference
2019-09-27 12:37:00| Daily beverage news and comment - from just-drinks.com
Anheuser-Busch InBev's new Natural Light Seltzer is to sponsor US college basketball, as the fast-growing hard seltzer category increasingly targets sports marketing.
Tags: sports
big
hard
conference
The Boston Beer Co's Truly hard seltzer to sponsor NHL
2019-09-23 17:17:50| Daily beverage news and comment - from just-drinks.com
The Boston Beer Co is to sponsor the National Hockey League (NHL) in the US through its hard seltzer brand, Truly.
Tags: hard
sponsor
boston
beer
Launched LA's Taffer's Mixologist Sparkling Craft Cocktails hard seltzers - Product Launch
2019-09-18 16:18:09| Daily beverage news and comment - from just-drinks.com
Californian-based Launched LA is set to add a seven-strong range of hard seltzers to its Taffer's Mixologist Sparkling Craft Cocktails pre-mixed RTD portfolio.
Opinion: Will Hard Lessons Of Saudi Oil Attack Be Learned?
2019-09-16 18:04:52| OGI
Ramping up tensions with a country like Iran invites a counterpunch, says Reuters columnist.
Molson Coors test launches La Colombe Hard Cold Brew Coffee
2019-09-10 16:18:36| Daily beverage news and comment - from just-drinks.com
Molson Coors is trialling a 4.2%-abv cold brew coffee in the US as the brewer continues to expand outside of the beer category.
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