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NADA Guidelines January 2014
2014-01-16 22:55:51| AutomotiveDigest.com - Automotive Industry News
Guidelines_UCG_201401The Article NADA Guidelines January 2014 appeared first on Automotive Digest.
Tags: january
guidelines
nada
Claim Your $25 Gift Card at NADA by Sharing an Internet Marketing Tip
2014-01-12 01:51:32| AutomotiveDigest.com - Automotive Industry News
Claim Your $25 Gift Card at NADA by Sharing an Internet Marketing Tip Some of you may be familiar with the videos that I share in this newsletter on a regular basis. I've been pleasantly surprised at the positive responses to various "best practice" and Internet marketing tips-- it appears that dealership Internet sales professionals are always curious to know what is working for their peers and what isn't. That's why I thought it would be a good idea to put together videos of Internet sales professionals sharing their own "best practice" and Internet marketing tips with their peers. To that effect, AutoUSA is running a promotion at NADA this year. If you are an Internet Director, Internet Sales Manager, Sales Director, BDC Manager or an industry sales and/or training consultant, we're inviting you to stop by AutoUSA's Booth # 3514 and share a "best practices" or Internet marketing tip on video. As a way of saying "thanks," AutoUSA will give you a $25 gift card. The "best practices" or Internet marketing tip can be an answer to one of the following questions: 1) Fill in the blank: 2014 is the year of_______. What do you think is the most important or 'must have' technology or marketing trend for dealership Internet departments this year, and why? 2) What is the most common objection you hear from Internet or website leads and what is the most effective strategy you've used to deal with this objection? 3) What is your website conversion rate (% of visitors who turn into buyers) and what website conversion tool delivers the most leads and/or the best leads from your website? 4) Is your dealership Internet department doing video marketing? If so, what type of video (i.e. personalized e-mail video, video walk arounds, website videos featuring staff) do you think results in the highest response rates and why? 5) What are the two most important Key Performance Indicators (KPI) you use to measure ROI of Internet and website leads, and why do you think they are the best? (i.e. Cost-Per-Sale, Close Rate Percentages, total gross from each source) 6) What is your best tip for getting an Internet lead to come in for an appointment? 7) What do you think is the biggest mistake that salespeople make that turn customers away, and what do you think is the "right way" to do it? When we get enough tips, we'll edit together a video for each question/topic, and post them over the course of the next several months. If you want to see a "best practices" video on another topic, please let me know! Feel free to suggest an additional topic or question that you think would make an interesting video, and I'll consider adding it to the list. Videotaping will be conducted at AutoUSA's Booth # 3514 at the NADA Convention in New Orleans on the following dates and times: Saturday, Jan 25th: 10-1 p.m. & 4-5 p.m. Sunday, Jan 26th: Noon-2 p.m. & 4-5 p.m. Monday, Jan 27th: Noon-2 p.m. We hope you will stop by to claim your $25 gift card! The Article Claim Your $25 Gift Card at NADA by Sharing an Internet Marketing Tip appeared first on Automotive Digest.
Tags: internet
card
gift
marketing
GE Lightings Ryan Rodau Featured in LED Lighting Educational Panel at NADA
2014-01-09 00:04:42| AutomotiveDigest.com - Automotive Industry News
Why attend this LED Lighting Panel in New Orleans: Energy-efficient LED lighting from GE is helping auto dealers save money on their lots while beautifully showcasing vehicles, adding a measure of security and enhancing the customer experience. It would be very timely and productive if dealer principals and general managers made it a point to attend one of three panel presentations at NADA. Ryan will also be speaking on an NADA Educational Panel on how to Improve Cash Flow and Profits with Green Initiatives, which focuses on sustainable green initiatives, lighting technologies and financing options to help improve profits and reduce utility costs. Here is the Panel Schedule: 1/24/2014 2:00pm - 3:15pm Room 220 - 222 1/26/2014 10:30am - 11:45am Room 228 - 230 1/26/2014 3:30pm - 4:45pm Room 211 - 213 Get to NADA Booth: To see and gain a live demo and to hear the compelling reasons why LED lighting is transforming the showrooms and front lots of dealerships, GE Lighting will be exhibiting at the upcoming NADA Show (Booth #4601) Dealerships are beginning to see the lights(LED) To see one such example is the worlds first all-LED Mercedes-Benz dealership in Fort Mitchell, Kentucky. The dealership will use about 40% less lighting energy with LED than conventional technologies, saving $46,000 a year. To do some advance research prior to NADA or your next meeting with the GM or Controller, go to http://www.gelighting.com/LightingWeb/na/The Article GE Lightings Ryan Rodau Featured in LED Lighting Educational Panel at NADA appeared first on Automotive Digest.
Tags: featured
led
panel
educational
NADA Used Car Guide Sees Strong Market Performance
2013-12-16 05:37:21| AutomotiveDigest.com - Automotive Industry News
Used vehicle values took a hit in October dropping 3.5% -- but November saw much better results. NADA Used Car Guidelines reported that used vehicle depreciation slowed down substantially in November as wholesale prices for vehicles up to eight years old fell by 1.5% from the October. Other highlights from the latest market report include The Article NADA Used Car Guide Sees Strong Market Performance appeared first on Automotive Digest.
Tags: guide
car
market
performance
NADA FEATURED TRAINING AND RESOURCES / NADA UNIVERSITY ONLINE
2013-12-12 00:04:51| AutomotiveDigest.com - Automotive Industry News
Driven Management Guides Now available at NADA University Online, seven new or updated Driven guides: Parts Checkup: Performance Level Analysis A Dealer Guide to Parts Inventory Management A Dealer Guide to The Effective Service Advisor A Dealer Guide to Improving Parts Inventory Efficiency A Dealer Guide to the Family and Medical Leave Act A Dealer Guide to Appraisal-to-Trade Ratios A Dealer Guide to the OSHA Single and Multi-Piece Rim Service Rule Theres no charge to NADA and ATD members for the guides! Non-members may purchase them for $20 each in the NADA U Store. Upcoming Webinars Click here to register for the last webinar of 2013, on December 18: Hazmat and You: Unwind the Acronyms, presented by Charlie Ayers of CCAR and Steve Hunt of ShipMate, Inc. 2014 NADA-ATD Convention Workshops New Orleans, Jan. 24-27: 100 speakers will present 64 workshops in 174 exciting sessions and 7 workshop tracks. To access the complete workshop schedule, visit the NADA Convention website and click on Workshops. NADA ACADEMY Accepting Applications for 2014 Classes! Go to www.nada.org/nadauniversity/academy to download schedules and applications for all programs, or call 800.557.6232 for dates and availability. READ MORE about the above-mentioned NADA Featured Training and Resources.The Article NADA FEATURED TRAINING AND RESOURCES / NADA UNIVERSITY ONLINE appeared first on Automotive Digest.
Tags: online
resources
university
featured
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