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Big Opportunity for Dealer Service Lanes: Women Customers

2013-06-30 21:09:02| AutomotiveDigest.com - Automotive Industry News

A Northwestern University study found out something obvious its not a good idea to charge female customer more for parts and service than male customers. Researchers at the Kellogg School of Management at Northwestern University tested out auto repair body shops for price quotes and found out something interesting women were getting higher price quotes than men. Researchers had call center agents call auto repair shops across country to ask about getting a radiator replaced on a 2013 Toyota Camry, which researchers determined would be about $365. Shops were asked to quote price and on average, women callers were quoted higher prices than male callers were. This could a very bad idea for independent repair shops and a real opportunity for dealer service departments. Click here to read about a few reasons why this study shows opportunities for dealersThe Article Big Opportunity for Dealer Service Lanes: Women Customers appeared first on Automotive Digest.

Tags: service big women opportunity

 

NextGear Capital Offers an Array of Dealer Services

2013-06-29 15:57:21| AutomotiveDigest.com - Automotive Industry News

Brian Geitner, president of NextGear Capital, says Creating NextGear Capital is a visionary endeavor. We are adding value at each stage of the vehicle remarketing cycle by building on the solid foundations of two great companies with strong cultures of customer focus and service. Our name, NextGear Capital, is a perfect automotive metaphor that reminds us all to put it in gear and take our goals to the next level. NextGear Capital is the next level of comprehensive financing in our industry. Brian Geitner, president of NextGear Capital, helps us take a closer look at the many services the company offers to auto dealers. Looking for a smart advantage? Find out more about what NextGear Capital has to offer your dealership. [Read more] The Article NextGear Capital Offers an Array of Dealer Services appeared first on Automotive Digest.

Tags: services offers capital dealer

 
 

Function over Features A New Era for Dealer Software

2013-06-28 18:28:59| AutomotiveDigest.com - Automotive Industry News

The old school product design and development mentality is shifting gears making a much-needed change of course. The days of stacking features are numbered and the focus is now on the end user experience. While focusing on the end user for products like websites is not new, focusing on the end user for a product [...]The Article Function over Features A New Era for Dealer Software appeared first on Automotive Digest.

Tags: software features function era

 

How Duke Automotive Uses DealerRater Certified Dealer Program to Stand Out Above the Crowd

2013-06-28 05:03:15| AutomotiveDigest.com - Automotive Industry News

Eley Duke, Vice President, Duke Automotive answers a few questions on online reviews and how the DealerRater Certified Dealer Program is working at this dealership.The Article How Duke Automotive Uses DealerRater Certified Dealer Program to Stand Out Above the Crowd appeared first on Automotive Digest.

Tags: the program stand automotive

 

Cullman Car Dealer Pleads Guilty to Violating the Servicemembers Civil Relief Act

2013-06-28 01:35:27| Auto Dealers - Topix.net

A Cullman used car dealer has pleaded guilty to violating the federal protections for active-duty military service members by refusing to reduce the loan rate and repossessing the vehicle he sold to a national guardsman who was later deployed to Afghanistan.

Tags: car act civil dealer

 

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