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Big Opportunity for Dealer Service Lanes: Women Customers
2013-06-30 21:09:02| AutomotiveDigest.com - Automotive Industry News
A Northwestern University study found out something obvious its not a good idea to charge female customer more for parts and service than male customers. Researchers at the Kellogg School of Management at Northwestern University tested out auto repair body shops for price quotes and found out something interesting women were getting higher price quotes than men. Researchers had call center agents call auto repair shops across country to ask about getting a radiator replaced on a 2013 Toyota Camry, which researchers determined would be about $365. Shops were asked to quote price and on average, women callers were quoted higher prices than male callers were. This could a very bad idea for independent repair shops and a real opportunity for dealer service departments. Click here to read about a few reasons why this study shows opportunities for dealersThe Article Big Opportunity for Dealer Service Lanes: Women Customers appeared first on Automotive Digest.
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Category:Automotive