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Volkswagen of America Chooses Xtimes ServiceCRM Cloud-Based Platform for Entire U.S. Dealer Network
2013-02-05 08:05:36| AutomotiveDigest.com - Automotive Industry News
The Article Volkswagen of America Chooses Xtimes ServiceCRM Cloud-Based Platform for Entire U.S. Dealer Network appeared first on Automotive Digest.
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america
entire
platform
MAFS and Dealer Services Corp. Roll Out NextGear Capital
2013-02-05 03:51:04| AutomotiveDigest.com - Automotive Industry News
NextGear Capital was announced last week as the name for a new inventory finance powerhouse serving more than 17,000 dealers and over 1,000 auctions across North America. Listen to Automotive Digests interview with Brian Geitner, President, NextGear Capital, in the video section below. NextGear Capital was created through the merger of industry leaders Manheim Automotive [...]The Article MAFS and Dealer Services Corp. Roll Out NextGear Capital appeared first on Automotive Digest.
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capital
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corp
10 Advertising Guidelines That Every Dealer Should Be Familiar With
2013-02-04 21:50:31| AutomotiveDigest.com - Automotive Industry News
Theres no doubt that the right advertising program can make you plenty of money. But as they say, its not how much money you make but how much you get to keep that counts. Auto dealers are a favorite target of regulators hunting for advertising violations and are often blindsided by expensive fines, lawsuits and bad publicity. While the various laws and regulations covering automotive advertising can be confusing, it can be helpful to understand how lawmakers view advertising in general and what triggers their wrath. Its all about the big picture. An advertisement as a whole may be misleading although every sentence separately considered is literally true. The key is to make sure your message is clear, truthful, easy to understand, and not subject to multiple interpretations. Even though the meaning of statements in an ad seems obvious to you, it may still be considered deceptive. Statements susceptible to both a misleading and a truthful interpretation are typically considered to be misleading by regulators. A good example is when the FTC recently cited a number of dealers for ads stating well pay off your trade no matter how much you owe. Keep reading for more guidelines from Jim Radogna, President at Dealer Compliance Consultants.The Article 10 Advertising Guidelines That Every Dealer Should Be Familiar With appeared first on Automotive Digest.
Tags: with
advertising
guidelines
familiar
Pow! Shady Used Car Dealer Sucker Punches a TV Reporter
2013-02-03 20:11:08| Auto Dealers - Topix.net
Whoever said being a reporter on television isn't exciting orpainful, needs to think twice.
Woman pleads guilty to defrauding La. car dealer
2013-02-02 15:18:35| Auto Dealers - Topix.net
An Alexandria woman who worked as an office manager for a car dealership has pleaded guilty to defrauding her former employer out of roughly $58,000. Forty-three-year-old Dianne Handy faces a maximum sentence of 30 years in prison and a $1 million fine following her guilty plea Wednesday to a bank fraud charge.
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