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How Unilever Achieved Zero Waste to Landfill Across Europe

2015-10-22 21:24:00| Waste Age

Business Green Unilever this week announced it has achieved its goal of sending zero waste to landfill across its European operations, taking it a major step closer to reaching its global target. read more

Tags: europe achieved waste landfill

Unilever, Nestle, GSK and TUI to scale programmatic ads with dynamic creative

2015-10-16 11:47:51| Biotech - Topix.net

Unilever, Nestle, GlaxoSmithKline and TUI are looking to scale their programmatic media buying strategies with dynamic delivery of creative in an attempt to alleviate the problem of brands reaching the right audience, but with the wrong creative. Programmatic advertising technology is fundamentally about audience trading but in the rush to exploit its efficiencies the industry has yet to apply the potential benefits to produce more dynamic creative, according to speakers at this week's Ad:Tech conference.

Tags: creative ads scale dynamic

Unilever sales rise on ice cream, EM demand

2015-10-15 21:19:00| Food - Topix.net

Unilever PLC on Thursday said its third-quarter revenue rose sharply as sales of ice cream jumped and the company logged strong growth in emerging markets. The maker of Magnum ice cream and Dove shampoo reported sales growth on an underlying basis--which strips out the impact of acquisitions, disposals and exchange-rate changes--of 5.7% in the three months ended in September, up sharply from 2.1% growth in the same period a year earlier.

Tags: sales rise ice demand