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A Call to Action (For Fleet Providers): Earning a Great Reputation Through Promotion and Education

2014-08-03 18:59:02| AutomotiveDigest.com - Automotive Industry News

Before leaving last months topic of earned media (marketing communications your company pays to deliver in media that reach your prospects and customers), here are a few considerations that I promised to address in greater detail: First, lets talk about form and style of promotional messages by specific media tactics beyond advertising, which I spoke about last month. Ed Pierce, Its The Arts Marketing As I did last month, I am borrowing concepts from some of our industry's best salespeople, but establishing an effective relationship with a prospect or customer -- especially in a B2B market -- is adaptive. A great salesperson can shift easily from one type of sales approach to another based on the environment (exhibit floor, customers office, home office visit) and on-the-spot customer feedback. Likewise, effective marketing communications must adapt to the situation. Last month, I noted that an effective ad provides a snapshot of product value in terms that are important to the fleet manager. But an ad can only promise value, it cannot provide enough substantiation to close a sale (again, in B2B markets). Direct marketing and trade shows also constrain the message. Answer the Questions that Fleet Managers Want to Know READ MORE The Article A Call to Action (For Fleet Providers): Earning a Great Reputation Through Promotion and Education appeared first on Automotive Digest.

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Global Database of the Top 1000 Beer and Ale Wholesalers - Company Names, Financial Performance, Key Executives, and Contact Details

2014-07-31 16:40:30| Beverage industry market research - from just-drinks.com

This company database offers valuable information on top 1000 beer and ale wholesalers in the world which makes the database an invaluable resource for industry executives, marketing, sales and produc

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08.01.14 -- MYOS And Cloud Pharmaceuticals Partner To Target Sarcopenia And Cachexia

2014-07-31 06:36:52| drugdiscoveryonline Home Page

08/01/14 Drug Discovery Online Newsletter

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Portland Downtown | 7-24-14 | 620 SW 5th Ave | Historic Resource Review | LU 14-120374 HR and LU 14-127696 DZM

2014-07-24 22:26:07| PortlandOnline

PDF Document, 828kbCategory: Neighbors West/Northwest Decisions

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Balanced Engineering and Construction-Chimney and Flare Stack Inspection, Maintenance and Demolition

2014-07-17 17:08:00| Hydrocarbons Technology

Balanced Engineering and Construction (BEC) is a market leader in a highly specialised field, with an impressive track record in the power of the petroleum chemicals industry.

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