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4C launches solution to help marketers reach cord-cutters and cord-nevers

2019-06-27 16:30:36| Digital TV News

4C has announced its Elusive Audiences offering. Through the Scope by 4C platform, marketers can use real-time viewership data in combination with first-party data to target viewers who dont watch linear television, effectively extending reach to untapped audiences.

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Category:Consumer Goods and Services

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