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605 and Research Measurement Technologies measure contextual impact of TV
2019-04-11 15:40:08| Digital TV News
605 has announced a strategic relationship with Research Measurement Technologies (RMT). 605 will combine its analytics and measurement footprint with RMTs context-based psychographic data to measure the contextual impact that ad placement has on brand and sales outcomes.
Tags: tv
research
impact
technologies
Category:Consumer Goods and Services