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Survey finds one in four Malaysian consumers use pirate TV boxes

2019-02-12 08:30:50| Digital TV News

A study of the viewing behaviour of Malaysian consumers has revealed that 25% of consumers use a TV box which can be used to stream pirated television and video content. The boxes allow users to access hundreds of pirated television channels and VOD content.

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LiveRamp expands identity solution to include connected TV

2019-02-11 23:00:20| Digital TV News

LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.

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Time-shift TV does not reduce amount of live TV, ads consumers watch

2019-02-08 19:00:20| Digital TV News

Time-shift television is becoming more widely available. A new study looked at whether this technology has affected how people watch TV. The study found that people with time-shift TV did not watch less live TV, and they did not watch fewer advertisements.

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The Coca-Cola Co unveils first English Premier League TV ad - video

2019-02-07 16:01:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has started its sponsorship of the English Premier League with a new UK campaign.

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Windstream and MOBITV partner to launch app-based Kinetic TV

2019-02-06 16:00:05| Digital TV News

Windstream (NASDAQ: WIN) and MOBITV have announced plans the launch of an app-based television service, Kinetic TV, which will enable Windstreams residential customers to access content when and where they want it.

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