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One in five U.S. broadband households use a digital antenna to access live TV

2018-03-15 19:30:08| Digital TV News

According to Parks Associates, the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015.

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Vestel and Vewd add newest HbbTV standard to smart TV partnership

2018-03-13 11:00:19| Digital TV News

Vewd and Vestel have announced a contract renewal that will see even more Vewd products delivered across the full range of Vestel TVs. The agreement will result in one of the largest deployments of smart TVs with the newest HbbTV standard.

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Nielsen launches audience-based forecasting for linear TV

2018-03-06 13:00:27| Digital TV News

Nielsen (NYSE: NLSN) has announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace.

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TVSquared and LiveRamp provide audience-level insights into TV ad performance

2018-03-06 10:10:31| Digital TV News

TVSquared has partnered with LiveRamp (NASDAQ: ACXM) for audience-driven TV attribution. With audience-level insights into TV performance, advertisers can now understand who is responding to TV advertising and optimize spend for target audiences.

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CIBN to use RealNetworks' HD codec for its OTT TV apps

2018-02-26 02:30:26| Digital TV News

RealNetworks (NASDAQ: RNWK) has announced that China International Broadcasting Network (CIBN) will launch a commercial trial of RealNetworks' codec, RealMedia HD, on its OTT HD VIDEO app and Stars China mobile app, China TV.

Tags: tv apps ott codec


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