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The Coca-Cola Co puts teens in focus for Australian TV push - video

2018-01-11 11:38:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co is reaching out to teenagers in a new TV ad that kickstarts its Summer activation in Australia.

Tags: video tv focus australian


Giraffic releases video acceleration SDK for FireTV, Apple TV and Android TV

2018-01-09 19:00:11| Digital TV News

Giraffic has announced the availability of its client-side streaming optimization and acceleration technology as an SDK for TV streaming. By integrating AVA TV SDK, video providers can boost the performance of their apps on FireTV, Apple TV and Android TV platforms.

Tags: video tv releases apple


74% of people in the US use their connected TV device daily

2018-01-08 16:40:39| Digital TV News

YuMe (NYSE: YUME) has released the results of a new study commissioned with Nielsen on U.S. consumers connected device ownership and use and the implications for advertisers. The research charts the categorys growth as well as consumer behavioral shifts.

Tags: use people tv daily


CES 2018: LG Display shows off large rollable TV screen

2018-01-08 06:26:39| BBC News | Business | UK Edition

LG Display has created the world's first large, rollable, ultra-high definition television screen.

Tags: tv large display shows


WideOrbit now offers local ad inventory on more than 1,000 TV channels

2018-01-04 14:50:38| Digital TV News

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbits WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.

Tags: than tv local offers


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