Your dealership needs a structured methodology for the core operational elements. You have teams in place for managing the website, the marketing, the BDC, the sales teams, etc. So why don't you have a plan in place for the social element of your business as well?
52% of managers confirm the importance of social activities within their business today while 82% agree with it's importance over the next three years as well, according to the HootSuite Social Report*.
How many of these 8 items do you have in place for your dealership's social efforts?
Evaluate: Figure out what you already have in place and what is needed to move forward. Do you have budget available for additional tools and resources or will the efforts come from within the dealership? Who are the right people for the job; who will lead the efforts? the ultimate goal should be the creation of a healthy digital culture that contributes to digital word of mouth, social engagement and eventually contributing to the traffic building efforts of your website.
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