(Telecompaper) AT&T has introduced a new "Sponsored Data" service to provide new data use options for wireless customers and mobile broadband channels for sponsors. With the new Sponsored Data service, eligible use data charges will be billed directly to the sponsoring company. Customers will see the service offered as AT&T Sponsored Data and the usage will appear on their monthly invoice as Sponsored Data. Sponsored Data will be offered at the same speed and performance as any non-Sponsored Data content and allows sponsors to better engage with customers and employees.