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Absolut, Smirnoff take shots at craft vodka market

2016-01-31 07:55:12| Beverages - Topix.net

Diageo's Smirnoff and Pernod Ricard SA's Absolut are clinging to their collective one-fifth share of the $18 billion US market for the liquor after failing to stem a consumer shift toward independent producers and a whiskey resurgence that's kept vodka consumption flat for more than three years. The brands, which contribute more than a quarter of US sales for both companies, are discounting products, restyling themselves and recruiting legions of energetic bar-hoppers in an effort to woo a new generation of Cosmopolitan and Bloody Mary drinkers.

Tags: market shots craft absolut

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