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AdTheorentA Releases Q4 Mobile Ad Performance Report Summary for Fashion and Apparel Industry

2015-03-24 18:12:18| Apparel - Topix.net

AdTheorent, Inc ., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced summary findings from internal fashion and apparel industry mobile ad performance analyses conducted across its network during Q4 of 2014. Tapping its robust data-driven predictive modeling platform, the Company analyzed user engagement across approximately 122 million mobile impressions in the fashion and apparel vertical for insights regarding the highest performing secondary engagement actions as well as factors influencing mobile ad engagement.

Tags: report mobile performance industry

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