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After a Rocky Few Years, Hasbro's TV Strategy Is Changing Again

2015-02-23 06:48:10| Toys - Topix.net

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual property, which for decades has been key to its bottom line.

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