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Amobee to integrate LiveRamp IdentityLink to enhance targeting

2019-11-20 15:30:29| Digital TV News

Amobee is to integrate LiveRamps (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamps identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.

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Category:Consumer Goods and Services

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