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RTL Group and Amobee to form TechAlliance addressable TV JV
2021-10-22 09:49:38| Digital TV News
October 21, 2021 RTL Group and Amobee will establish a jointly owned sales and services company called TechAlliance, which will combine the ad-tech services of Amobee, Smartclip and Yospace in continental Europe.
Amobee and Beachfront make STB VOD ad inventory programmatic
2020-04-13 15:00:38| Digital TV News
Amobee has announced a partnership with Beachfront to offer media buyers Beachfronts solution that unlocks MVPD and broadcast networks STB VOD inventory for programmatic activation through the Amobee platform.
Amobee to integrate LiveRamp IdentityLink to enhance targeting
2019-11-20 15:30:29| Digital TV News
Amobee is to integrate LiveRamps (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamps identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
Tags: enhance
integrate
targeting
amobee
Amobee launches fraud-free guarantee for Connected TV inventory
2019-10-15 14:30:36| Digital TV News
Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
Tags: guarantee
connected
inventory
launches
Amobee launches data marketplace for connected TV and multiscreen advertising
2019-08-15 14:30:15| Digital TV News
Amobee has announced the launch of a comprehensive data marketplace for connected TV advertising, providing brands and agencies with access to a vast library of data for activation across connected TV and converged cross-screen campaigns.
Tags: data
advertising
connected
marketplace