More than 80% of new-car shoppers on Cars.com seek out information about dealerships, not just inventory, putting dealer branding and reputation squarely at the core of what it takes to succeed in todays marketplace.
We first changed the model for new-car advertising when we launched BaseDrive in May, empowering dealers to showcase their brand and reputation, not just their inventory, said Mitch Golub, Cars.com president and founder. PowerDrive builds on that model and dials it up, giving dealers even more ways to elevate and influence at critical moments during a shoppers online journey.
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