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B2B Influencer Fears? Learn How Fortune Favors the Fearless With Lee Odden At Marketing Nation Summit

2018-04-23 22:01:55| Marketing and Public Relations - M&O

How are B2B brands engaging influencers? What impact could an influencer program have on your marketing? According to the 2017 Content Preferences Report by DRG, 87 percent of B2B buyers give more credence to influencer content, and a whopping 99 percent want content with insight from industry thought leaders. Do you struggle with B2B influencer… The post B2B Influencer Fears? Learn How Fortune Favors the Fearless With Lee Odden At Marketing Nation Summit appeared first on Newsroom.

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