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BARB begins reporting reach and time spent viewing across screens
2020-01-21 13:00:15| Digital TV News
BARB, the UK television audience measurement currency, has begun to report unduplicated programme reach and time spent viewing figures across multiple screens. The new figures are reported on a daily basis across three screens (TV sets, tablets and PCs).
Tags: time
reach
viewing
spent
Category:Consumer Goods and Services