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Cablevision To Launch Data Tool To Optimize TV Campaigns

2015-05-01 15:38:45| Telecom - Topix.net

On the eve of the big TV upfront advertising marketing, more traditional TV companies are pushing out new data-driven planning tools. Cablevision Media Sales, a unit of cable TV company, Cablevision Systems Corp., has announced a data-driven tool automating the planning of addressable and optimized linear TV advertising campaigns, called Total Audience Application .

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Category:Telecommunications

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