The car dealer marketing landscape has changed drastically due to the introduction of new social media sites, the sophistication of SEO logic, and the need to incorporate mobile capabilities into every campaign. The world of mass marketing through newspapers, TV, and radio is over. To really reach your customers and keep them coming back, youll need to utilize a one-to-one marketing approach, wherein the messaging your customers receive is specific and personal to them.
Here are three ways you can ensure your message reaches your customers in a meaningful way to build owner loyalty and reduce marketing costs.
The old mass-marketing models are no longer applicable in a world of fast-moving mobile technology opportunities. Let One Command help you with your marketing message. [Read more]The Article Car Dealer Marketing Stop Mass Marketing in a 1-to-1World appeared first on Automotive Digest.