Pricey: There are eight advance orders for the BMW i8 model which boasts the latest in hybrid technology and costs a 140k Pent-up demand for premium cars with high levels of specification will see a record number of motorists paying out between a 100k and a 200k for luxury transport in January. The BMW advance order book for 2015 is up 67pc on this time last year according to the company and sales leader in this segment, Audi, is up "significantly" but did not want to reveal in detail.