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Catalina and Samba TV partner to transform media and measurement landscape
2019-06-04 14:30:29| Digital TV News
Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.
Tags: media
partner
measurement
landscape
Category:Consumer Goods and Services