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Catalina and Samba TV partner to transform media and measurement landscape

2019-06-04 14:30:29| Digital TV News

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights. The pair will build analytics tools that improve media buying and selling across all marketing channels, including in-store, digital, mobile OTT and linear TV.

Tags: media partner measurement landscape

Category:Consumer Goods and Services

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