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Tag: measurement
Conviva expands into advertising audience measurement
2021-10-21 09:13:59| Digital TV News
October 20, 2021 Conviva has announced the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners.
Tags: advertising
audience
measurement
expands
Nielsen relaunches streaming measurement suite
2021-10-08 09:16:22| Digital TV News
October 7, 2021 Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
Tags: suite
measurement
streaming
nielsen
TVision and Gemius bring cross-platform measurement to the ad industry
2021-10-05 09:42:07| Digital TV News
October 4, 2021 TVision and Gemius have partnered to provide measurement of video ads across TV, mobile and digital, enabling the alignment of campaigns across all these platforms to avoid wearout and frequency overload.
Tags: industry
bring
measurement
crossplatform
VideoAmp and ViacomCBS announce TV measurement partnership
2021-09-29 09:18:18| Digital TV News
September 28, 2021 VideoAmp has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns.
Tags: partnership
measurement
announce
viacomcbs
Origin selects Kantar for UK media measurement
2021-09-27 08:37:06| Digital TV News
September 21, 2021 In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
Tags: media
origin
measurement
selects