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MAVTV selects 605 for advanced TV measurement

2019-01-28 15:40:14| Digital TV News

Automotive television network, MAVTV Motorsports Network, has announced that it has chosen 605 to deliver ratings and an expansive portfolio of advanced measurement and analytics solutions.

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Cox Media and Nielsen renew TV and audio measurement agreement

2019-01-17 13:30:18| Digital TV News

Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services. The agreement covers all Cox Media Group's local television and radio stations as well as CoxReps and Videa.

Tags: media audio agreement measurement


CBS renews audience measurement with Nielsen

2019-01-12 21:00:05| Digital TV News

CBS (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) have announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services.

Tags: audience measurement cbs nielsen


Nielsen enhances cross-platform campaign measurement across TV and digital

2019-01-07 12:30:18| Digital TV News

Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.

Tags: digital campaign measurement enhances


BARC India collaborates with IITs on TV audience measurement innovation

2018-12-27 13:00:47| Digital TV News

In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewering habits of 836 million TV owning individuals.

Tags: india audience measurement innovation


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