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EyeC integrates distance measurement into print inspection

2018-07-11 17:36:00| Label and Narrow Web Breaking News

Companies can guarantee correct positioning of all print elements and adequate distances for clean diecutting.

Tags: print distance measurement inspection


MRC finalizes Digital Video Ad Measurement Guidelines update

2018-06-29 19:30:08| Digital TV News

The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.

Tags: video digital update guidelines


Nielsen and FreeWheel partner on OTT and STB VOD measurement

2018-06-19 06:30:06| Digital TV News

Nielsen (NYSE: NLSN) and FreeWheel (Nasdaq: CMCSA) have announced plans to expand measurement to OTT and STB VOD inventory. The efforts are intended to allow advertisers to take advantage of additional impressions and expanding overall TV ecosystem market liquidity.

Tags: partner measurement vod nielsen


Tru Optik releases measurement and validation service for targeted OTT advertising

2018-06-18 11:30:18| Digital TV News

Tru Optik has announced the release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns.

Tags: service advertising releases measurement


AMETEK Brookfield announces Practical Course on Viscosity Measurement

2018-06-12 16:14:00| Label and Narrow Web Breaking News

The one-day course will help attendees get the most out of their AMETEK Brookfield Viscometer & Rheometer measurement devices

Tags: practical measurement announces viscosity


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