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Conservative shoppers turned off by eco bulbs

2013-04-30 18:44:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: Eco-friendly labels on energy-saving bulbs are a turn-off for conservative shoppers, a new study has found. The findings, published this week in the Proceedings of the National Academy of Sciences, suggest that it could be counterproductive to advertise the environmental benefits of efficient bulbs in the US. This could make it even more difficult for America to adopt energy-saving technologies as a solution to climate change. Consumers took their ideological beliefs with them when they went...

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