Editorial comment: While most dealers are painfully aware of the importance of creating a marketing strategy, very few would agree on what strategy works and what media is best to use. The truth is, one media does not fit all, and dealers need to work on how to find the best marketing path for their dealership. Along those lines, there are successes and failures.
Are you currently using a marketing strategy that merely gets ignored? If thats the case, youll want to check out some tips by the experts on how to fix mistakes youve been making.
Lets get some advice from experts who have sounded off on the subject of dealership marketing, looking at both what works and what doesnt. [Read more]The Article Creating a Marketing Strategy That Works appeared first on Automotive Digest.