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Customer Service Tracking Means Tracking Those You Serve
2013-05-31 15:33:29| AutomotiveDigest.com - Automotive Industry News
In todays fast-paced world, it is amazing how easily we can lose track of customers, making the need for customer service tracking even more important. And when we finally realize, "Boy, its been a while since Bob was in," it often is too late. We have lost Bob to another shop, and we wonder, "How did that happen" What is a good number for visit frequency in your shop today with the longer mileage intervals between oil changes? The good old standby number was four times a year, with oil changes being scheduled for every three months and 3,000 miles. With todays ever-increasing intervals between oil changes, we need to see our customers more often to ensure we are properly taking care of their needs and maintaining their cars. A few shop management systems out there will allow you to run a report to see just what your visit frequency is. However, a large percentage of the shop management systems do not have that function. Chris Frederick, CEO of the Automotive Training Institute, writes for SearchAutoParts.com and advises dealers on tracking customer frequency and other ways to improve customer retention in the Service Department. [Read more]The Article Customer Service Tracking Means Tracking Those You Serve appeared first on Automotive Digest.
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Category:Automotive
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