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Diageo to focus on Gen Z, social media in no- and low-alcohol strategy
2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com
No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said.
Tags: media
social
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strategy
Category:Food and Related Products
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