Home › Diageo to focus on Gen Z, social media in no- and low-alcohol strategy
 

Keywords :   


Diageo to focus on Gen Z, social media in no- and low-alcohol strategy

2020-09-29 14:03:00| Daily beverage news and comment - from just-drinks.com

No- and low-alcohol producers need to make their brand experience as "beautiful" as regular alcohol to engage with Gen Z consumers driving the category, Diageo's commercial director for Guinness has said. [ more ]

Tags: media social focus strategy

Category:Food and Related Products

Latest from this category

All news
»
11.09Atlantic Tropical Weather Outlook
11.09Eastern North Pacific Tropical Weather Outlook
11.09Grant of 160k to help vulnerable people
11.09UI study shows potential for grazing cover crops post-harvest
11.09Firms will hesitate to invest in US after raid - S Korea president
11.09NCBA accepting applications for spring 2026 internships
11.09Eastern North Pacific Tropical Weather Outlook
11.09Atlantic Tropical Weather Outlook
More »