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Disney ratchets up royalty rate on Star Wars products

2015-11-25 16:14:55| Toys - Topix.net

Sales of Star Wars consumer products could reach $5B over the first year after the December release date of Star Wars: The Force Awakens , according to some high-flying projections. Disney turned the screws on licensing partners by working a deal for a ~20% royalty which is about double the normal rate.

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