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DoubleVerify neutralizes SmokeScreen CTV fraud scheme

2021-08-17 10:03:31| Digital TV News

August 12, 2021 DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions even when the screen is off.

Tags: scheme fraud ctv smokescreen

Category:Consumer Goods and Services

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