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Tag: ctv
Yahoo and Tubi partner to streamline CTV ad buying
2021-10-08 09:32:57| Digital TV News
October 7, 2021 Yahoo has expanded its partnership with Tubi. Building on their SSP relationship, the expansion offers Yahoo DSP advertisers direct access to Tubi's AVOD content library, making it easier to plan and buy CTV.
Tags: yahoo
partner
buying
streamline
Extreme Reach gains CTV accreditation from MRC
2021-10-08 08:46:01| Digital TV News
October 5, 2021 Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
Tags: reach
extreme
gains
accreditation
TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
2021-10-07 08:41:57| Digital TV News
October 6, 2021 TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
Tags: advertising
scale
ctv
programmatic
Xandr brings CTV inventory to market in France
2021-09-29 08:56:20| Digital TV News
September 22, 2021 Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones Qwest TV to make CTV inventory available to the French market.
Tags: france
market
inventory
brings
FreeWheel and Strategus unlock access to CTV inventory
2021-09-22 07:56:01| Digital TV News
September 20, 2021 Strategus has partnered with FreeWheel to enable streamlined access to Strategus's premium CTV inventory through FreeWheels Strata platform, enabling buyers to receive proposals and send orders electronically.
Tags: access
inventory
unlock
ctv