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Fox Corp and ad agencies join Project OAR addressable TV consortium

2019-06-13 17:00:20| Digital TV News

Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.

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