Home General Mills revamps product development, marketing to mirror start-ups, small brands
 

Keywords :   


General Mills revamps product development, marketing to mirror start-ups, small brands

2015-03-21 17:46:04| Agriculture - Topix.net

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. "Over the last half dozen years, we have been looking very closely at the entrepreneurs that we compete with a and we have studied in detail how those kinds of small companies develop and bring their products to market," Kendall Powell, CEO of General Mills, said during the firm's third quarter earnings report March 18. "We've learned a lot from doing that a [and] have changed quite a bit the approach that we take to new product development," he added.

Tags: general product small development

Category:Agriculture and Forestry

Latest from this category

All news

04.11Markets appear restless
04.11American Angus Association fiscal year results show continued beef industry leadership
04.11KDA hosts beef genetics trade team from Canada
04.11Elect to close the gap between farmers and lawmakers
04.11Gov. Pillen to give keynote at EuroTier Cattle and Pig Event
04.11No explanation needed, the hogs are simply not there
01.11Removing a major trade barrier: Full access to Colombia restored for U.S. beef
01.11Global BEEF Series: Leveling the playing field on quality beef
Agriculture and Forestry »
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Graphics
05.11Atlantic Tropical Weather Outlook
05.11Eastern North Pacific Tropical Weather Outlook
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Forecast Discussion Number 6
More »