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General Mills revamps product development, marketing to mirror start-ups, small brands

2015-03-21 17:46:04| Agriculture - Topix.net

Food giant General Mills is tearing a page from the playbook of the start-ups and small brands with which it competes to change how it develops and markets new products. "Over the last half dozen years, we have been looking very closely at the entrepreneurs that we compete with a and we have studied in detail how those kinds of small companies develop and bring their products to market," Kendall Powell, CEO of General Mills, said during the firm's third quarter earnings report March 18. "We've learned a lot from doing that a [and] have changed quite a bit the approach that we take to new product development," he added.

Tags: general product small development

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