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Hugh Forrest: How a new downtown hotel helped SXSW get bigger

2015-03-12 03:22:56| Grocery - Topix.net

As the director of Austin's South By Southwest Interactive event, a high-profile component of the sprawling SXSW festival that is about to literally smother Austin's downtown core for its annual 10-day run starting Friday, he's been irked by all the headlines about how SXSW is getting smaller now that the city has cut back on special events permits. In a lengthy recent interview in his downtown office across the street from the Whole Foods Market Inc. headquarters, Forrest made this point several times: he wants the world to know that while there may be fewer freebie events this year, SXSW itself is going to be bigger.

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