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Hyundai ad arm Innocean readies IPO in push for global business
2014-10-30 14:24:34| Automakers - Topix.net
Innocean Worldwide Inc, the in-house advertising agency for Hyundai Motor Group, chose bankers on Thursday to manage an initial public offering that it hopes enables it to emerge from the shadows of the conglomerate and better compete for global clients. Set up nine years ago to handle global advertising for Hyundai Motor Co and its Kia Motors Corp unit, Innocean is South Korea's No.2 ad agency.
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Category:Automotive