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IPG Mediabrands and Nielsen enhance buyer-based marketplace

2018-02-26 19:00:46| Digital TV News

Nielsen (NYSE: NLSN) has announced a data and technology agreement with IPG Mediabrands (NYSE: IPG) that will enhance their audience discovery, activation and measurement abilities. The integration will match millions of IPG Mediabrands' consumer ids with Nielsen's TV viewing and purchase behavior insights.

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Category:Consumer Goods and Services

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